Multi-channel advertising, built and managed for home service businesses.

We run campaigns across Google, Meta, and LSA — client-owned accounts, full creative management, and reporting tied to booked revenue. Here's exactly what that includes and how investment is scoped.

What's included in The Lead Engine.

Everything needed to diversify your lead flow, prove what's working, and never depend on a single source again.

The Lead Engine

Home service businesses that need consistent inbound lead flow and are tired of depending on one source.

  • Multi-channel lead gen (Google, Meta, LSA)
  • Client-owned ad accounts + call tracking
  • Full-service ad management
  • Organic content consulting + remote video production
  • Simple dashboard (leads, cost per lead)
  • Automated review and referral campaigns
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How Investment Is Determined

Six factors determine where your engagement lands within a range.

Each of these factors represents real labor. Your scoping call is where we walk through them together and land on a specific number.

Media spend level

More spend means more account complexity and active management.

Number of locations or markets

Each additional geography adds campaign structure and reporting.

Channel mix

Single-channel vs. coordinated multi-channel campaigns require different effort.

Marketing maturity

Starting from zero — no tracking, no creative, no accounts — costs more up front.

Market competitiveness

Dense metros and high-CPC categories require more active optimization.

Organizational complexity

Multiple locations, stakeholders, or franchise structures represent real delivery time.

What's Billed Separately

Everything outside the monthly fee — disclosed upfront, always.

The monthly partnership fee covers strategy, research, creative development, campaign management, and measurement. Production costs, ad spend, and third-party fees are never bundled in — they're listed here so there are no surprises.

Advertising spend
Photography
Video production
Travel
Influencer or creator fees
Printing
Website development
Major landing-page builds
Brand identity development
Events
PR distribution costs
Third-party software
Specialized research
Outside vendors

All pass-through costs are disclosed during the scoping call and confirmed in the engagement agreement before work begins. Media spend is billed directly by the client to the platforms — Zorvo never fronts or marks up spend.

Commercial Terms

Structured for commitment, not lock-in.

90 days is enough runway to build the system, run campaigns, and generate real data on what's working. Month-to-month after that — no long-term lock-in.

Initial Term
90 days

90 days is what it takes to build the system, run campaigns, collect real performance data, and make meaningful optimizations. You'll know exactly what you're getting — before you decide to continue.

Thereafter
month-to-month

After the initial term, the partnership continues month-to-month. No long-term lock-in. Zorvo stays accountable to results because retention depends on them.

Media Spend
Client-billed direct

Billed directly by the client to the platforms. Zorvo never fronts or passes through spend.

Onboarding Fee
Scoped per engagement

Scoped per engagement. Month one is the heaviest labor — tracking setup, creative ramp, campaign launch. A one-time onboarding fee applies, confirmed on your scoping call.

Common Questions

What people ask before they apply.

Month one is when the foundation gets built. We set up or audit your ad accounts, install and verify conversion tracking, establish content direction, and launch the first campaigns. What you have at the end of month one is a fully operational system with real data coming in — not a plan, not a deck, but running campaigns. Everything that improves from there runs on what we build in that first month.
No. Advertising spend is billed directly by the client to Google, Meta, and other platforms. Zorvo never fronts, marks up, or passes through spend. The monthly fee covers the strategy, research, creative development, campaign management, and measurement work — not the media itself. This keeps the billing relationship transparent and your platform accounts entirely under your control.
Media spend recommendations are made after scoping — the right number depends on your market, competitive intensity, channel mix, and growth goals. We provide a specific recommendation during the strategy call based on your market and objectives.


Ready to stop depending on one lead source?

Apply and tell us about your business. We'll review your intake within two business days and reach out to scope the engagement.